AI Insights · Timothy · October 2022
Top 5 Beauty Retail Apps on iOS in South America, Q3 2022
Explore the performance trends of the top 5 beauty retail apps on iOS in South America during Q3 2022, highlighting weekly downloads and active users.
In Q3 2022, the top 5 beauty retail apps on the iOS platform in South America showed various trends in terms of weekly downloads and active users. Here is a closer look at their performance:
O Boticário experienced a fluctuating download pattern, starting at 41.5K in late June, dipping to 11.6K in early August, and then peaking at 90.1K by the end of September. Its active user base more than doubled from approximately 489K in late June to over 1M by the end of September.
Beleza na Web - Cosméticos showed consistent weekly downloads, hovering around the 15K to 20K range throughout the quarter. Active users remained relatively stable, starting at 60K in late June and ending at around 59K by late September.
Natura (Oficial) saw a significant spike in downloads in early August, reaching 27.4K, before stabilizing around the 10K to 14K range. Active users increased from approximately 50K in late June to over 62K by the end of September.
Época Cosméticos: Loja Online maintained a steady download rate, mostly ranging between 10K to 12K, with a slight dip to around 8.4K in mid-September. Active users mirrored this stability, staying between 34K to 38K throughout the quarter.
SEPHORA: Maquiagem e Perfumes had modest download numbers, generally between 4K to 6K. Its active user base showed a gradual increase from 48K in late June to approximately 55K by the end of September.
The data for these insights comes from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower's platform.
